About Us

Our journey since 2010
"Since 2010, innobu has been the strategic partner helping organisations navigate responsibly and sustainably through the digital era. We deliver measurable transformation across various industries while maintaining the highest standards of ethical and ecological responsibility." — Niels Schuldt, CEO of innobu

Our dual advantage

Modern transformation requires both human insight and machine scaling. Innobu combines experienced consultants from retail, energy, finance, healthcare and more with a coordinated universe of specialised AI agents; our proprietary framework of "digital colleagues".

Human talent brings domain intuition, empathy and strategic judgment. AI agents add tireless analysis, 24/7 scalability and lightning-fast experimentation. Together they create an ecosystem of complementary capabilities that turns bold ideas into operational reality.

Why we developed the AI agent framework

Clients often ask: "Do we have the right capabilities to succeed with AI?" Our framework answers this question by personifying every critical specialisation: strategy, architecture, data science, governance, UX and more. Instead of abstract capability lists, you encounter a cast of digital colleagues that make invisible expertise concrete and tangible.

How to use it: At the start of each engagement, we map your goals to the agents you need to "activate". The result is a clear, visual roadmap showing how business, data and technology roles interlock from proof-of-concept to enterprise implementation.

Strategic Consulting Approach

Our comprehensive methodology ensures transformation success from initial assessment to sustainable implementation:

Discovery & Assessment

We evaluate your current capabilities, future ambitions and regulatory landscape to create a solid foundation for transformation.

Tailored Roadmap

Together we design a transformation plan aligned with KPIs, ROI targets and corporate values to ensure measurable results.

Iterative Delivery

Small, impactful releases quickly prove value and create momentum for larger changes, reducing risk and accelerating benefits.

Change Enablement

Training, operating model changes and governance frameworks embed innovation sustainably across your entire organisation.

AI Consultancy Excellence

Our specialised AI expertise delivers transformative value while upholding ethical standards:

AI Strategy Development

Business-oriented roadmaps that respect regulation and ethics, ensuring AI initiatives support core organisational goals.

AI Implementation & Integration

Seamless integration into existing enterprise architecture, minimising disruption while maximising value from AI investments.

AI-powered Analytics

Transforming raw data into predictive, actionable intelligence that enables better decision-making across the organisation.

Ethical AI Governance

Oversight, transparency and accountability from day one, ensuring AI systems operate within ethical and regulatory boundaries.

Comprehensive Technology Services

Our broader technology expertise complements our AI capabilities to deliver end-to-end transformation:

Digital Transformation Strategy

End-to-end programmes that enhance organisational agility and enable responsive adaptation to market changes.

Smart Infrastructure Advisory

Connected, resilient platforms for superior customer experiences and operational excellence.

Sustainable Technology Strategies

Optimising energy consumption, resource usage and environmental impact through intelligent technology decisions.

Scaling & Governance

We develop operating models, governance frameworks and scaling strategies that make transformations from pilot projects to enterprise-wide successes.